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Seattle Globalist Brand Book

This is the brand book I've designed for one of the Seattle local news websites, The Seattle Globalist. The brand book contains a new version of the logo, theme color, mission, etc.

Reflections

Takeaways

  • Branding is a frustrating work, I overturned many ideas before I was satisfied. 

  • Good branding can make a memorable impression on users

  • It allows your customers and clients to know what to expect from your company.

  • It is a way of distinguishing yourself from competitors and clarifying what it is you offer that makes you the better choice.

  • Branding is an essential skill for a UI designer, this project was significantly helpful in developing such skills.

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